Tari Designs is a proudly African lifestyle brand based in Cape Town, creating handcrafted fashion, accessories, and home décor inspired by heritage and modern design.
Rooted in women's empowerment, our brand supports local artisans through meaningful employment, creativity, and craftsmanship — with every piece made in small batches and designed to last.
What makes a Tari piece
Heritage African textiles
Shweshwe is the foundation. A printed indigo cotton with deep cultural roots in Southern Africa, made to soften and improve with every wash. We source authentic cloth from heritage African mills — places where these patterns have been printed for generations. We also work with hand-illustrated botanical prints featuring proteas, fynbos, and indigenous wildlife, alongside pan-African textiles from across the continent. The fabric carries history; we work with it, not against it.
The hands behind every piece
Every Tari piece is thoughtfully designed by Tari and brought to life by the talented women behind our brand. We're currently a small team of ten, working together with passion, skill, and purpose on every piece we create.
Our vision is bigger than fashion. As we grow, our goal is to create more opportunities for women, bringing more women on board and building a community of powerful, independent, and empowered women who inspire hope and confidence through their work.
Made to last
We make in small batches, only as much as we can sell. Less waste, fewer markdowns, and pieces designed to outlive a season's trend cycle. If your size sells out, it's because we made twelve of it, not twelve thousand. Slow fashion isn't a marketing word for us — it's the only model that works for the kind of clothing we want to make.
Empowering African women
The name Tari comes from my native name, meaning hope. I chose it because I wanted to create a brand that brings hope to women — both to the women who wear our pieces and to the women who help create them.
At Tari Designs, every purchase is more than just fashion: it is a gift with purpose. Our brand exists to celebrate, empower, and create opportunities for African women, while sharing stories of resilience, beauty, and hope through every piece.